RS Public Company Limited or RS Group announced that Popcoin has been revamped into Entertainment CRM, where Popsters can exchange Popcoins for Entertainment NFTs, gathering all the pop culture and working as the platform for fandoms and new generation to reach unlimited fun and happiness. It is a platform where the entertainment world meets blockchain technology and creates a variety of entertainment phenomena, such as NFTs from famous artists and influencers and exclusive access to various concerts, festivals, sports entertainment, and game entertainment. With its ‘Impossible is Possible’ concept, Popsters will have access to Megafin and Microfin experiences from the second quarter of this year.
Mr. Surachai Chetchotisak, Chief Executive Officer, RS Public Company Limited, said: “RS Group emphasizes the technological integration into our products and services. A great example is the launch of Popcoin, a digital token, developed with blockchain technology to maximize the benefits to our ecosystem in operating our own businesses and partners’. In the past, we used Popcoin as a marketing funnel in creating seamless experiences for our consumers. However, we realize that Popcoin can be so much more. Today, the younger crowd wants to participate in the community of their interests, manifesting into the fandoms for their favorite artists or shared entertainment interests. More importantly, digitalization, the internet, and social media have no bound, enabling the fans to access and experience even more. Therefore, Popcoin can serve their needs through Entertainment NFTs, that act as the center of pop culture and a platform for everyone to access these experiences ‘fintangibly.’ Anyone can access them with a Popcoin. Our target group is those who are interested in the entertainment world, where the large community of different fandoms, Popcoin club, connect.”
Mr. Wittawat Wetchabutsakorn, Chief Financial Officer, RS Public Company Limited and Acting Chief Executive Officer, Popcoin Club Company Limited, revealed: “To date, Popcoin has been listed on XT.com, a world-class digital asset exchange. Additionally, Popcoin will be more accessible in the secondary market. A series of activities will be organized to distribute free Popcoins. A major campaign, ‘The Pop Up Finomenon,’ will also offer Popsters exclusive privileges through two-tiered different activities: Megafin and Microfin pop up activities, where digital and real worlds collide to create the most impactful experience for our consumers. Each activity will be themed ‘Impossible is Possible.’ We believe that Popsters will experience the unexpected ‘fin’ feeling.”
“Aside from Popcoin’s new direction of using technology to cater to consumers’ needs, Popcoin has stepped up as Thailand’s Entertainment CRM to create more opportunities for every brand under RS Group and its partners who want to use Popcoin as rewards for their customers. The new Popcoin will be officially launched in the second quarter of this year,” Mr. Surachai concluded.
