Rabbit Life Insurance Public Company Limited, also known as Rabbit Life, is accelerating its sales drive for this year’s fourth quarter, responding to the 3.8% growth in the life insurance market in the first half of 2024. The company is launching a proactive marketing plan, targeting all generations under the vision: ‘Thinking Differently to Elevate Life with Easy-to-Understand and Needs-Matching Life Insurance.’ Rabbit Life’s strategy is built on three key pillars: 1) Insurance that is easy to understand and meets all needs; 2) Insurance that is easily accessible; and 3) Insurance that offers maximum benefits.
The company will introduce full-scale marketing campaigns, including the launch of a new commercial, ‘Money Labourers: Manage Money Before Money Manages You.’ In addition, for the first time, they are collaborating with renowned Thai artist NEWYEAR to create ‘Krom-Ma-Toy,’ the first policyholder art toy figure, as part of the current art toy trend. This limited-edition collectible is available for customers who purchase products meeting specific conditions. Furthermore, Rabbit Life presents a special product for tax deduction, Hero 10/3, reinforcing its position as a leader in tax-saving insurance with modern, easy-to-understand policies covering all customer needs.
Mr. Korn Chinsawananon, Managing Director of Rabbit Life Insurance, commented that the life insurance market is continuing to grow steadily. According to the Thai Life Assurance Association, the first half of 2024 saw a growth rate of 3.8%, equivalent to insurance premiums worth 310 billion baht. The last quarter of the year is the high season for life insurance, where consumers increasingly seek products that manage lifestyle, health, and tax deduction while offering comprehensive coverage and benefits.
“As a leading insurance provider that thinks differently to help everyone achieve a better life, Rabbit Life sees this as an important opportunity to introduce products that cater to all needs through three key strategies:
- Insurance that is easy to understand and meets all needs: Emphasizing a customer-centric approach, we design products from the perspective of customer requirements, ensuring that ‘Rabbit Life Insurance’ understands the financial and lifestyle needs of the all generation. Our products are simplicity – easy to understand and less complex.
- Insurance that is easily accessible: Offering products through online channels (Internet Sale) provides convenience, enabling customers to browse and purchase products quickly and easily on the website, 24/7. Additionally, customers can access our products and receive advice from sales agents, including life insurance agents, brokers, financial advisors, and tele-sales channels.
- Insurance that offers maximum benefits: Introducing new product lines that come with the best value benefits and comprehensive coverage while also offering tax deductions, such as our new Hero 10/3 product, which provides peace of mind for long-term tax savings.”
The company has also prepared marketing activities tailored to the needs of all generations in the fourth quarter, delivering maximum year-end value. This includes the launch of a new commercial, ‘Money Labourers: Manage Money Before Money Manages You,’ which reflects the idea that ‘money is everything in life’ and encourages viewers to manage their financial.
Understanding current consumer trends, Rabbit Life has collaborated with the renowned Thai artist “NEWYEAR” to create a unique art toy, ‘Krom-Ma-Toy,’ as the first-ever policyholder art toy figure, appealing to collectors and art toy enthusiasts. The campaign also includes the Hero 10/3 Tax Deduction Insurance commercial to reinforce Rabbit Life’s position as a leader in tax-saving insurance, providing modern, straightforward policies that truly cover every aspect of customers’ needs for tax deduction.
“Rabbit Life is committed to conducting business that prioritizes all lifestyle needs. We strongly believe that our newly designed strategies, aligned with consumer insights and current demand trends through various activities and campaigns, will boost our product sales in the final quarter by more than 30%,” concluded Mr. Korn.
For updates on Rabbit Life’s news and promotions, visit the Rabbit Life website at www.rabbitlife.co.th.
