Ricky Bobby once said, “If you ain’t first, you’re last,” in the 2006 film Talladega Nights. However, Tim Cook, the CEO of Apple, has a different opinion as his company is preparing to reveal Apple’s first AI model.
On October 28, Apple will present the first version of Apple Intelligence, capable of delivering a range of features. Customers will be able to ask the AI to write text, summarize articles, proofread documents, manage priority notifications, and generate images. Furthermore, a better Siri, capable of working between apps, along with integration with ChatGPT, is on the way.
Despite these promises, Apple still faces several challenges. Most features are already being developed by competitors like Google’s Gemini and OpenAI’s ChatGPT. Moreover, an internal study revealed that Siri’s accuracy is 25% lower than that of ChatGPT, likely due to Apple being two years late to the AI market.
However, Cook reassures people, telling The Wall Street Journal in an interview, “We weren’t the first to do intelligence, but we’ve done it in a way that we think is best for the customer.” He also points out that being late has its own advantages; his company can see how others fail and then tailor the software for the better.
