Ms. Proudputh Liptapanlop, Director of Proud Real Estate Public Company Limited (SET: PROUD), revealed that “Proud Real Estate is committed to setting a new standard in Thailand’s real estate industry by introducing the Fitwel building standard to certify all of PROUD’s condominium projects. This aims to deliver long-term care and a living experience that goes beyond high-quality construction and exquisite design. It includes services, activities, and resident care that promote health and well-being. The Fitwel building standard is globally recognized, developed by the U.S. Centers for Disease Control and Prevention (CDC) in collaboration with the General Services Administration (GSA).
Currently, the InterContinental Residences Hua Hin project has received Fitwel Built Certification in the Multifamily Residential category, making it the first condominium project in Thailand to be certified upon completion of construction and actual occupancy. Additionally, it is the first condominium under the InterContinental brand globally to receive this certification (as referenced in the Fitwel Directory: https://www.fitwel.org/project-directory). The VEHHA Hua Hin and ROMM Convent condominium projects are currently in progress and are expected to receive certification in Q1/2025.”
“PROUD Real Estate’s commitment to Fitwel Certification sets a new benchmark for health and well-being in Thailand’s real estate sector. By prioritizing the wellness of residents, they are not only enhancing living conditions but also fostering a culture of sustainability and community engagement. We applaud their efforts in integrating Fitwel into their projects, ensuring that health-centric design is at the forefront of their vision for a better future.” – Joanna Frank, President & CEO of the Center for Active Design (CfAD) and Active Design Advisors, Inc. (Adai), the operators of Fitwel.
PROUD’s commitment to securing Fitwel certification highlights the company’s efforts to establish a robust foundation for all its projects. Even after construction is completed, the company continues to upgrade its operations and project functions to meet wellness standards. PROUD is also training internal teams, particularly in design and building management, to become Fitwel Ambassadors. This ensures long-term adherence to wellness design, surpassing the traditional “build-and-sell” approach. Additionally, PROUD has implemented service standards for resident support, including emergency assistance training for project staff in partnership with Bangkok Hospital. The company also organizes regular wellness-focused activities within its projects.
Beyond earning the Fitwel certification for its condominiums, Proud Real Estate is dedicated to developing projects through its “ALL IS WELL” concept for sustainable living. As part of this commitment, the company is creating residential spaces that promote well-being across various dimensions. As a leader in the field, Ms. Proudputh has joined the Global Wellness Institute Ambassador program, bringing wellness expertise to future residential projects and corporate initiatives. This includes designing functional spaces, using eco-friendly materials, and hosting lifestyle and wellness activities within its developments. These initiatives not only add value to Proud Real Estate’s properties but also foster lasting relationships with residents, encouraging long-term engagement with the brand.
From now on, all residential projects developed by Proud Real Estate under the “ALL IS WELL” concept will provide more than just homes; they will offer enhanced living conditions, prioritizing health and well-being for all residents.
