AP Thailand Public Co., Ltd. (SET: AP), Thailand’s leading property developer with a promise of Cheevit Dee Dee Tee Lueak Eng Dai, led by Mr. Vittakarn Chandavimol, Chief Corporate Strategy and Creation, recently received three prestigious awards at Thailand’s Social Power Brand 2024 for being 1. No. 1 property brand in the minds of online consumers 2. No. 1 single detached home development brand in the minds of online consumers and 3. No. 1 townhome development brand in the minds of online consumers as surveyed by BrandAge in collaboration with Mandala AI., a big data and AI technology expert which uses Social Listening Tools to collect data from consumer interactions on social media platforms such as Facebook, Instagram, Twitter and YouTube, which were then analysed using AI to determine brand scores.
The survey confirmed that AP Thailand was the property brand with the highest consumer interaction on social media in 2024, another testament to AP Thailand’s ability to create profound consumer awareness and outreach on different social media platforms through its communication strategy and marketing tactics, resulting in the brand being remembered by consumers in various dimensions. The success further reinforced the company’s business mission on its promise to give consumers Cheevit Dee Dee Tee Lueak Eng Dai.
