Mr. Jakkrit Saisomboon, Director and Co-Founder of Maguro Group Public Company Limited (mai: MAGURO) revealed that the company had set a resilient business plan for 2025 to prepare for both positive and negative factors throughout the year. By implementing it along with ESG principles, the company expects sales to grow by at least 30% compared to 2024.
This growth will primarily stem from full-year revenue recognition from branches opened in 2024. Additionally, same-store sales growth (SSSG) are projected to continue expanding. The company also plans to open more than 13 new branches, with an investment budget of approximately 150–200 million baht. Moreover, MAGURO plans to launch at least two new types of restaurant brands in 2025. One will be a brand developed by MAGURO Group itself, while the details of the other have yet to be finalized.
As for the overall restaurant industry, it is expected to remain stable in 2025 compared to 2024, following changes in consumer purchasing power. MAGURO, categorized as a “premium mass” restaurant, has been the least affected due to its customer base with stable financial standing. “Super-premium” restaurants have been moderately affected, as affluent customers reduce extravagant spending, while “mass” restaurants have been impacted the most.
By introducing new branches, the company aims to push its gross profit margin beyond 50%, aligning with its strategic objectives. This progress is reflected in the success of Tonkatsu AOKI, which has achieved significant profitability and outperformed MAGURO in terms of earnings. The brand is expected to realize its growth potential in 2025 fully.
Additionally, HITORI SHABU, a single-pot shabu and sukiyaki restaurant inspired by Kansai-style cuisine, has also demonstrated growth in both sales and margins. These developments have helped the company raise its average gross profit margin from 40% to 46–47%.
For the company’s overall performance in 2024, MAGURO expanded its branches and introduced new restaurant brands to cater to all customer segments. This strategy has further strengthened MAGURO’s ecosystem and driven its continuous growth. As a result, the company successfully opened new restaurants under five branches, which were expected to support sales growth by 30% compared to 2023.
As of 2024, MAGURO will have a total of 38 restaurants across 5 brands: 1) 18 restaurants under MAGURO, 2) 6 restaurants under SSAMTHING TOGETHER, 3) 23 restaurants under HITORI SHABU and HITORI SUKIYAKI combined, 4) Tonkatsu AOKI, which opened its first branch at Central World on December 20, 2024, and 5) CouCou, a Western-style all-day dining restaurant, which has the highest margin, opened its first branch at The Flavorhood on December 24.
