JINNY, a leading manufacturer of cat food and treats under International Pet Food Company Limited, a subsidiary under Charoen Pokphand Foods Public Company Limited (SET: CPF), is excited to unveil its revamped operational strategy centered around the concept ‘Love Cats as They Are,’ also known as ‘JINNY Unique Bond, Unique Purr.’ This new approach celebrates the unique differences of cats and aims to strengthen the bond between pet owners and their feline companions through the provision of premium quality food.
To amplify this message, JINNY has partnered with the beloved Thai travel YouTubers Jung – Cullen, known for their engaging content on the Hateberry channel. These influencers, who showcase gentle travel vlogs and demonstrate kindness to animals, are particularly discerning about the food and treats they choose for both their house cats and stray animals.
Mr. Kitisak Limamphai, Managing Director of International Pet Foods Co., Ltd., highlighted the growth of Thailand’s pet food market driven by several positive trends. With an increasing number of families considering pets as part of the family and a rise in pet ownership among the elderly for companionship, the cat food and treats segment is experiencing rapid expansion.
“JINNY’s brand strategy embodies the idea that every cat is unique, irrespective of their appearance, personality, or breed,” said Mr. Kitisak. “Our rebranding is enhanced by the involvement of captivating presenters like Jung and Cullen, who connect with cat owners and embody our philosophy of valuing every cat’s individuality. Their commitment to animal welfare resonates deeply with our brand values.”
JINNY’s premium food and treats are meticulously crafted in collaboration with pet food experts and veterinarians, focusing on the unique nutritional needs of cats. The brand prides itself on sourcing high-quality ingredients through rigorous processes. For instance, the ‘chicken’ used in JINNY products meets astronaut-grade safety standards and is processed using internationally recognized methods.
JINNY offers a variety of delicious flavors that cater to cats’ nutritional requirements, including ‘JINNY Creamy Treat’ mousse treats and ‘JINNY Complete’ wet food. These products are made with human-grade tuna sourced from natural waters, free from animal by-products, gluten, grains, added salt, or sugar, making them ideal for cats with food sensitivities while promoting overall health and well-being.
JINNY’s premium cat food and treats are available at multiple distribution channels, including department stores such as Lotus and Makro, 7-Eleven convenience stores, and leading pet shops. To stay updated on special promotions and news, follow JINNY Cat Food on Facebook, Instagram, and TikTok.
