Sansiri has announced its 2025 dynamic growth plan with a strategic move by shifting its focus to premium and mid-range projects, aiming to achieve 53,000 million in sales.
In the conference, Mr. Uthai Uthaisangsuk, a member of Sansiri Public Company Limited (SET: SIRI) investment committee, opened the session by recapping the company’s 2024 performance with 50,000 million baht in sales and 43,700 million baht in transfer, which exceeds its targets.
The company launched 43 projects in 2024 with 25 projects worth 24,000 million baht being sold out. Sales growth for the year was 2%, primarily due to a rise in housing projects by 17%, while the condominium projects slumped by 16%. The company’s strategic focus on locations like Phuket and Chiang Mai resulted in a 120% increase in sales in other provinces, reaching 10,000 million baht.
Mr. Uthai continued by presenting the company’s 2025 “Dynamic Growth” Plan with an aim for stronger sales growth reaching 53,000 million baht (+6% YoY) and 46,000 million baht in transfers (+5% YoY).
He emphasized that there will only be 29 new projects in 2025, but the project value will be 52,000 million baht, exceeding 46,500 million baht in 2024 that launched 43 projects.
As for the key driver to achieve its goal, Mr. Poomipak Julmanichoti, Chief Strategy Officer of Sansiri, revealed that the company shifted its strategic plan to focus on expanding its portfolio of premium and mid-range products in high-potential new locations, especially Bangkok with an emphasis on both low-rise and condominium developments. This includes a focus on strategic locations in major tourist cities like Phuket and Pattaya.
Sansiri will expand its investments with new business partners, with 7 joint venture projects valued at 19,500 million baht. This includes a new partnership with Mitsui Fudosan Asia Development (Thailand) Co., Ltd.
The Chief Strategy identifies key drivers for growth including second-hand home transfers, increased rentals, increased tourism, and foreign investment, which all lead to increased housing demand, and the expansion of the electric train lines. The company also highlights that housing remains a necessity for consumers.
Mr. Poomipak touched on the government support “You Fight, We Help” should boost consumers’ loan ability. Meanwhile, the 20-baht cap of train fare will boost attractiveness for condominiums and housing along the railway areas.
He noted that the company only set aside CAPEX for land purchase in 2025 of about 2,000 million baht as the company has a land bank for development for the next three years. Currently, the company has16,000 million backlog.
The company stated that it is committed to green initiatives and aimed to reduce energy consumption by 50% compared to the previous year. The company will focus on R&D of green products and is currently working on a Sustainable Home Prototype.
Additionally, Sansiri is actively involved in social issues and supports equality, diversity, and inclusion through various projects. The company continues to support education via Sansiri Academy and provide assistance to vulnerable groups. The company has also introduced the Future Harvest project, aimed at helping coffee farmers in Chiang Mai to reduce burning of sugar cane and improve air quality.
