Pi Securities Public Company Limited, or “Pi Securities”, a leader in comprehensive financial and investment services, has announced its successful operations in 2024 along with revealing its 2025 strategies aimed at expanding investment services to cover all needs while creating an easily accessible investment experience under the concept ‘Investing, simplified.’
Mr. Nattapon Chansivanon, Co-Chief Executive Officer of Pi Securities, disclosed that “Pi Securities continues to drive steady growth. Although 2024 was a year when the investment market experienced high volatility and faced various pressure factors, Pi Securities remained committed to continuously developing services and creating investment innovations under the ‘Pi’ brand. This has resulted in approximately 40% increase in new account openings compared to the previous year. We have also maintained our leadership in the derivatives market (TFEX) by being the top securities company in terms of TFEX revenue. Additionally, we officially launched the Pi MT4 service to enhance the derivatives trading experience with Innovative Trading, providing tools for investors to build wealth. Due to Pi Securities’ consistent commitment to development, we were able to secure three prestigious awards from the Stock Exchange of Thailand: TFEX Agent of the Year for six consecutive years (2019-2024), along with the TFEX Best Award of Honor 2024 in the Active Agent category for the fifth consecutive year (2020-2024), and the TFEX Best Award 2024 in the Most Active House category, which reinforces Pi Securities’ leadership in the TFEX industry.”
“The Pi Financial application, launched in 2024, has been downloaded more than 140,000 times. Pi Securities developed it to facilitate customers in buying and selling various types of securities in one place through efficient tools, reflecting Pi Securities’ leadership in the digital finance industry. The Pi Private Wealth business, launched in 2024 to serve high net worth investors, has also started well with continuously growing assets under advisory (AUA),” said Mr. Nattapon.
“For 2025, Pi Securities has strategized to expand investment products to cover more markets and the diverse needs of investors. We launched Pi DR03, an investment product that helps Thai investors conveniently access foreign securities investments. Pi Securities has offered four such products to investors: WORLD03, which focuses on investing in the world’s top 10 blue-chip technology stocks; JAP03, which collects leading Japanese companies with global growth potential; GOLD03, which invests directly in gold bars to preserve value during inflation; and OIL03, which is the market’s first DR referenced to oil prices. Additionally, we are developing the Pi MT5 service to enhance Thai stock investment tools with Innovative Trading and will expand to cover Thai and foreign derivatives in the second half of 2025. As for the Pi Financial application, which already stands out for its ability to buy and sell various investment products in one place, we continue to develop features to make it easier and more convenient for customers to use, along with stability and security in investment.”
Ms. Natcha Suntorntarawong, Co-Chief Executive Officer and Chief of Private Wealth, added regarding the goals for 2025, “Pi Private Wealth is committed to elevating investment services for high-net-worth investors (HNW) with a strong Business Ecosystem through collaboration with world-class partners. We offer personalized investment solutions by a team of highly experienced experts, along with comprehensive investment products that enable portfolio allocation across global assets, addressing customers’ investment goals and aligning with consistently volatile and challenging market conditions. Additionally, we offer a Consolidated Portfolio system that allows customers to track their investment portfolios with maximum efficiency. We are also committed to creating special experiences through Privilege & Lifestyle Experience with activities carefully selected to truly meet the lifestyle needs of Pi Private Wealth customers.”
“It will be a unique experience that you will not find anywhere else,” said the Chief of Private Wealth on the topic of providing Privilege & Lifestyle Experience with activities.
Furthermore, in 2025, Pi Securities is preparing to launch Investment Advisory services, with Mr. Kavee Chukitkasem as Chief of Portfolio Advisory. “The Investment Advisory service is a special service designed for Pi Securities customers, with myself, ‘Kavee Chukitkasem,’ who has over 30 years of experience in the financial business and has been through numerous financial opportunities and crises, overseeing this service. I will use these accumulated experiences to develop strategies, and investment plans suitable for the risk tolerance of each client. This service will be another option for investors aiming to create sustainable returns, while building confidence for investors who need special attention and are ready to adjust strategies in accordance with market volatility,” said Mr. Kavee.
The Chief of Portfolio Advisory mentioned several new services to be introducing this year, including:
1) Value Averaging Portfolio: A new investment method for retail investors, which will give better flexibility compared to the Dollar Cost Average Portfolio.
2) Value Investment Portfolio: This initiative is built to match the current situation in the Thai market for Private Wealth. The portfolio manager will customize clients’ portfolios to best suit the situation.
3) Asset Allocation Portfolio: Another investment method that suits retail investors for its auto rebalance portfolio.
“Pi Securities is committed to responding to the needs of customers at all levels and to creating an easily accessible investment experience under the concept of ‘Investing, simplified.’ In addition to developing comprehensive investment products, we also focus on enhancing knowledge and investment strategies for customers through a team of analysts and experts with extensive experience. Our goal is to be a ‘House of Alpha’ that helps investors trade with confidence, achieve returns according to their investment goals, and achieve financial success with Pi Securities,” Mr. Nattapon concluded.
When asked what makes Pi Securities outstanding among other brokers in the market, Ms. Natcha noted that Personalized Investment Solutions is the key point that Pi Securities outshines its competitors as the Chief Investment Officer will be giving recommendations personally, which suits each individual investment type.
