On Monday at 2:40 PM (Bangkok time), the share price of Maguro Group Public Company Limited (mai: MAGURO) rose by 1.60% or THB 0.30 to THB 19.00, with a trading value of THB 10.17 million.
Jakkrit Saisomboon, CEO of MAGURO, announced the company’s goal to achieve a total revenue from sales and services in 2025 of THB 1,800 million, marking an increase of no less than 30% compared to 2024’s revenue of THB 1,378.2 million, following the full-year revenue recognition from new branches opened in 2024 and the continued expansion efforts.
By the end of 2024, MAGURO operated a total of five restaurant brands:
- MAGURO – “GIVE MORE”: Premium sushi restaurants with high-quality ingredients, totaling 18 branches, catering to families, couples, and working professionals aged 36-45.
- SSAMTHING TOGETHER – “Let’s Share SSAMTHING TOGETHER”: Authentic Korean barbecue restaurants with 6 branches, targeting working professionals and couples aged 26-35.
- HITORI SHABU – “Deep Love for Shabu”: Japanese shabu and sukiyaki a la carte restaurants with 12 branches, appealing to students, working professionals, and families aged 22-45.
- Tonkatsu Senmonten – An authentic Japanese tonkatsu restaurant with one branch, targeting working professionals and fried food enthusiasts.
- Coucou – “I Coucou You All Day”: A western all-day dining restaurant with one branch, targeting students and working professionals aged 22-45.
In 2025, the company plans to expand around 10 new branches and is considering launching additional brands, with further details to be announced as developments occur.
MAGURO perceives the restaurant industry in Thailand to remain highly competitive in 2025 and expresses confidence in its ability to compete through the quality of its brands and the alignment of product quality with pricing.
The company’s revenue structure still sees over 50% contributed by the MAGURO brand, followed by HITORI SHABU, and SSAMTHING TOGETHER, with ongoing expansion and new brand launches aimed at managing and diversifying risk to avoid over-reliance on a single brand.
Revenue channels for MAGURO predominantly come from dine-in at approximately 90%, with delivery and catering at about 8%, and take-away accounting for 2%.
Additionally, MAGURO forecasts a better performance in the first quarter of 2025 compared to the same period in 2024, attributed to stable salmon costs during January-February at around THB 300 per kilogram.
Meanwhile, the company’s same-store sales growth (SSSG) year-to-date remains negative, reflecting Thailand’s sluggish economic conditions and weakened consumer purchasing power.
