The streaming giant, Netflix, reported its first quarter performance of the year, showing a result that surpassed expectations. However, its quarterly subscriber data was not included for the first time due to its new strategy.
According to Netflix’s 1Q25 report, the company successfully generated revenue of $10.54 billion, a 13% increase YoY, and surpassed its expectation of $10.52 billion. Meanwhile, its net income managed to reach $2.89 billion, increased from $2.33 billion YoY.
Still, the data on its quarterly subscriber was not disclosed as the company shifted its performance measures to focus on revenue and other financial metrics instead.. This year, Netflix hiked many of its plans’ prices and committed to its previous announcement on enhancing its capabilities for advertisers.
The examples of this effort are the launch of an in-house ad tech platform in the U.S. in early April, and its plan to extend the platform into other markets. According to the company, this ad tech platform can help enhance the performance’s measure, target consumers more accurately, provide new and creative ad formats, and expand ad purchasing space.
Netflix’s co-CEO, Greg Peters, also made a statement that eased the investors’ concern regarding the tumultuous market caused by President Donald Trump’s trade policy. His message stated that Netflix is capable of withstanding this challenge, citing the slight impacts the company received during previous difficult times.
Seemingly due to this reason, the streaming giant maintains its forecast of its full-year revenue at between $43.5 billion and $44.5 billion.
