AIS, Singtel, Globe, HKT, Optus, Taiwan Mobile and Telkomsel today announced that they have formed an Alliance to launch a first-of-its-kind cross-border rewards program aimed at delivering greater value to eligible customers when they travel to Thailand, Singapore, Philippines, Hong Kong, Australia, Taiwan or Indonesia where the telcos are respectively based.
The program would enable travellers to earn and use rewards, claim and redeem unique deals for transport, dining, merchandise, services and enjoy other incentives when they travel to any of these markets. They would also access customer support from their telco via calls or online while overseas for free. The program, which would be progressively rolled out in the second half of 2024, will enable customers to conveniently access and redeem unique benefits seamlessly from their individual telco apps while travelling.
Mr. Pratthana Leelapanang, Chief Consumer Business Officer at AIS stated, “The collaboration in this project marks a significant global milestone, as major telecommunications service providers in the Asian region come together to enhance customer care across borders with the concept of the world’s first cross-border telco rewards. This sets a new standard in the telecommunications industry, aiming to enhance the ultimate experience and exclusive privileges for AIS customers when travelling and using services from partner networks in six destinations. Likewise, customers of these partner networks, when traveling to Thailand, and choosing AIS services, will receive special privileges prepared by AIS, akin to being AIS customers. This collaboration reflects our commitment to continuously care for customers through exceptional experiences even when they travel abroad, while also providing opportunities to promote the tourism industry in each destination, further strengthening it.”
The cross-border rewards program is the latest service scheduled to launch within the year 2024, aiming to provide an exceptional experience beyond ordinary for AIS customers. This program applies to roaming services such as Ready2Fly, SIM2Fly, and GOMO by AIS, elevating the travel experience for our subscribers via this program, providing them with access to more rewards and deals when overseas. Additionally, merchants in Thailand that have existing tie-ups with AIS can benefit from the expanded customer base via the program.
