Bangkok Dusit Medical Services Public Company Limited (SET: BDMS), Thailand’s leading preventive health center, reaffirms its dedication to establishing Thailand as a world-class wellness hub through the “Phuket Wellness Hub Project”. In collaboration with Sri panwa Phuket Luxury Pool Villa Hotel and Bangkok Hospital Phuket, BDMS Wellness Clinic aims to merge superior relaxation with medical expertise, offering comprehensive healthcare and wellness tourism experiences.
The health tourism trend has gained immense popularity in recent years and continues to expand globally, with projections indicating that the market value will reach an impressive USD 1.4 trillion by 2027. This growth has positioned Thailand as a renowned destination for wellness tourism, attracting many foreign visitors seeking health-related travel. In 2019, Thailand ranked 7th globally in health tourism market value, boasting nearly USD 17 billion, or over THB 610 billion. This reflects the sector’s steady recovery following the COVID-19 pandemic.
The Wellness Tourism market in Thailand has experienced a significant growth rate of 36% from 2020 to 2022, reflecting a surge in high-potential tourists who prioritize wellness and substantially increase their healthcare spending. Recognizing both the opportunities and considerable potential within this sector, BDMS Wellness Clinic has highlighted Phuket as a key area for exceptional growth, which has led to a strategic partnership among three leading organizations, namely BDMS Wellness Clinic, Sri panwa Phuket Luxury Pool Villa Hotel, and Bangkok Hospital Phuket. On October 1, 2024, these organizations came together for a Memorandum of Understanding (MOU) signing ceremony at the Baba Space I & II, Sri panwa Phuket Luxury Pool Villa Hotel. This collaboration aims to establish the most comprehensive center of excellence in health science in Thailand by harnessing the expertise of all three organizations, ultimately creating an unparalleled destination for wellness tourism.
Tanupol Virunhagarun, M.D., Chief Executive Officer of BDMS Wellness Clinic and BDMS Wellness Resort, Bangkok Dusit Medical Services Public Company Limited, stated, “The increasing number of high-potential tourists visiting Phuket last year has underscored the area’s growth potential within the health tourism industry. Therefore, BDMS Wellness Clinic has joined forces with two leading partners, Sri panwa Phuket Luxury Pool Villa Hotel, a 6-star hotel and resort, and Bangkok Hospital Phuket. Together, we aim to leverage the strengths and expertise of all three organizations to provide a comprehensive holistic health experience that nurtures the body, mind, and spirit. This collaboration integrates the medical excellence and personalized healthcare of BDMS Wellness Clinic with the luxurious and serene atmosphere of Sri panwa Phuket Luxury Pool Villa Hotel, ensuring a comprehensive holistic health approach to preventive healthcare and physical rehabilitation. Ultimately, our goal is to elevate Phuket into a leading health destination in Southeast Asia.”
Mr. Songkran Issara, Chief Executive Officer of Charn Issara Development PCL, remarked, “Sri panwa is a premier escape and a breathtaking paradise for tourists hailing from Thailand and beyond. With villa-style accommodations that offer exceptional privacy and ample space for a variety of activities, Sri panwa has captivated countless visitors. Our collaboration with BDMS Wellness Clinic and Bangkok Hospital Phuket enables us to leverage our collective expertise in positioning Thailand as a global wellness hub, providing a holistic luxury vacation experience that allows tourists to relax, rejuvenate, and prioritize their health simultaneously.”
Narintara Boonjongcharoen, M.D., Chief Executive Officer of BDMS Group 6, commented, “For over 30 years, Bangkok Hospital Phuket has maintained its unwavering commitment to its primary mission of enhancing the health and well-being of the community in Phuket and the surrounding Andaman region. We achieve this by providing comprehensive, world-class medical services to both Thai locals and the millions of tourists who visit Phuket each year. Moreover, attaining good health involves more than just a treatment; it requires a strong focus on prevention as well. The establishment of this collaboration with BDMS Wellness Clinic and Sri panwa Phuket Luxury Pool Villa Hotel reaffirms our dedication and marks a significant milestone, enabling us to elevate community health care and paving the way for Phuket to become a world-class wellness tourism hub and a sustainable, high-quality health tourism destination.”
The strategic collaboration between the three leading organizations not only redefines comprehensive health care through the integration of the science of wellness with the art of relaxation to achieve holistic rejuvenation for both body and mind, but also propels Thailand toward its goal of becoming a premier Wellness Destination of the World. This initiative aligns with the government’s vision, “IGNITE THAILAND,” aimed at elevating Thailand’s regional standing and enhancing its medical tourism sector. Furthermore, it reinforces BDMS Wellness Clinic’s position as a leader in health and medical tourism within the Andaman economic region, showcasing its commitment to providing sustainable health solutions to people worldwide.
