Thai Airways International Public Company Limited (SET: THAI) and SC Grand, the owner of CIRCULAR brand, with 10 Thai Designers including She knows, Rough cut, JUN, Youngfolks, Hangles, Khaki bros, Hamburger studio, Mr.Big, EV girls and CIRCULAR collaborate to develop the limited edition collection of fashion and lifestyle products for THAI Zero Waste Living brand. This special collection is intended to produce practical daily-life items with waste from aviation operations by the internationally certified manufacturing process.
THAI and partners intended to raise public awareness on waste management and recycling practices in this collaboration. Owing to designers’ creativity, THAI uniforms were converted into Ready-to-wear items with the perfect combination of the brands’ characteristics and THAI identity: knitwear by She knows, sweater from Rough cut, JUN’s Asian style hand woven shirt, Youngfolks’ shoes and canvas bag, crop-top from Hangles, Loose fit shirts by Khaki bros, Hamburger studio’s convertible shirt, spandex neck pillow by Mr.Big, EV girls’ Travel Case with blindfolder as well as Cargo Pants from CIRCULAR.
QR codes with the information on environmental impacts, water and carbon dioxide emissions are available for all items. These 100% non-dyed recycled materials can be purchased now at THAI Shop at THAI headquarters or via Line Official : @zwl.life.
THAI continually operates its businesses with awareness in environmental impacts from the aviation industry. The company strives to reduce those impacts especially for greenhouse gases in various initiatives, namely; resources minimization, waste reduction through Circular Economy model under the Zero Waste Living concept which includes FROM PLANE TO PLANET, FROM WASTE TO WEALTH and FROM PURPLE TO PURPOSE.
The key policy of CIRCULAR is to be a part in reducing environmental impacts. Under the Waste to Wardrobe idea, the brand focuses on reviving textile waste such as clothes or uniform so as to reduce waste and natural resources destruction; for instance dyeing chemical, water, and CO2 from manufacturing. Accordingly, the brand intends to serve fashion industry with sustainable and eco-friendly materials.
