Thaiwatsadu, a leading retailer of construction materials and home decoration under CRC Thaiwatsadu Co., Ltd., has opened its 86th store nationwide and first in Phrae province. The grand opening event was honoured by the presence of Mr. Khunakorn Kojhiran, Deputy Governor of Phrae, along with representatives from government agencies and Thaiwatsadu partners.
Phrae is an emerging province with high growth potential in agriculture, SME business, and tourism. In 2024, the province anticipates over 900,000 visitors, generating more than 2.2 billion baht in revenue. Phrae’s Gross Provincial Product (GPP) also saw a 2.77% increase as of June this year. Government policies promoting local enterprise and encouraging new business have led to greater demand in real estate and construction materials in this high-growth region.
Mr. Suthisarn Chirathivat, Chief Executive Officer of CRC Thaiwatsadu Co., Ltd. under Central Retail, shared, “Expanding Thaiwatsadu into Phrae is part of our commitment to supporting local economic growth in this significant northern city, known as the ‘Gateway to Lanna.’ With an investment of 350 million baht, this new branch covers 18,000 square metres, positioning itself as a comprehensive retail hub for construction and home improvement, aimed at meeting demand from all sectors — construction, renovation, remodelling, and home repair.”
The establishment of the first Thaiwatsadu branch in Phrae highlights both the economic potential of the province and its growth trajectory. With an increasing demand for construction and home improvement materials, Thaiwatsadu aims to fulfil these needs through a strategy grounded in three core pillars:
Prime location with accessible services
Thaiwatsadu Phrae is conveniently located on National Highway nº 129 (bypass road), part of Asian Highway Route 13 (AH13), providing easy access to Phrae city centre and surrounding areas. Known as the ‘Gateway to Lanna,’ Phrae’s proximity to Lampang, Phayao, Uttaradit, and Sukhothai enhances Thaiwatsadu’s reach to customers in Phrae and neighbouring northern provinces.
Comprehensive home solutions under one roof
The store offers over 40,000 products from leading brands, covering construction materials, electrical equipment, tools, tiles, roofing, paints, chemicals, water pumps, sanitary ware, furniture, and appliances, catering to contractors, business owners, professionals, and homeowners alike. Customers can expect high-quality products at competitive prices with special promotions. The branch also offers in-store expert advice and online shopping options available 24/7 at www.thaiwatsadu.com, along with Click & Collect, Chat & Shop service via Thaiwatsadu’s LINE, and Call Centre 1308, tailored to today’s modern lifestyles.
Driving local economic growth across multiple dimensions
Thaiwatsadu Phrae will play a key role in fostering economic growth across the industrial, real estate, and construction sectors in line with Phrae’s 2024 Industrial Development Plan, which promotes sustainable growth and invites investment in production, marketing, and logistics. Thaiwatsadu also creates over 200 local jobs, enhancing employment opportunities and income for the community, aiming for stable, long-term growth.
“With ongoing development in Phrae’s infrastructure, tourism, agriculture, and industry, demand for construction and home renovation materials is set to grow. Thaiwatsadu is well-positioned to meet these needs, while also supporting community initiatives. Thaiwatsadu and our partners have donated funds to Tambon Nachak Health Promotion Hospital in Mueang Phrae district to improve local healthcare, aligned with Central Retail’s ‘CRC Care’ philosophy in community support and quality-of-life improvement,” added Mr. Suthisarn.
Currently, Thaiwatsadu Phrae is the 86th Thaiwatsadu branch nationwide, with a combined total of 102 Thaiwatsadu and BnB home branches across more than 50 provinces.
In 2024, Thaiwatsadu and BnB home have launched seven new locations:
1) Thaiwatsadu × BnB home, Udon Thani Kud Sa, 2) Thaiwatsadu Aranyaprathet, 3) Thaiwatsadu Sa Kaeo, 4) Thaiwatsadu Klaeng, 5) Thaiwatsadu × BnB home Rama 3, and 6) Thaiwatsadu Uthai Thani and 7) Thaiwatsadu Phrae, with more branches planned to open throughout the year.
