Plan B Media Public Company Limited (SET: PLANB) has announced its 3Q24 consolidated financial statement through the Stock Exchange of Thailand as follows;
| Quarter | 3Q24 | 3Q23 |
| Net Profit (Loss) Million Baht |
282.43 | 260.99 |
| Earning Per Share (Baht) |
0.0658 | 0.0609 |
| % Change | 8.22 | |
| 9 Months | 2024 | 2023 |
| Net Profit (Loss) Million Baht |
727.49 | 620.42 |
| Earning Per Share (Baht) | 0.1696 | 0.1449 |
| % Change | 17.26 | |
PLANB reported a net profit of THB 282 million for 3Q24, up 8.2% YoY, with earnings per share at THB 0.06, representing 8.0% YoY growth and marking three consecutive quarters of accelerated growth.
Revenue from sales and services totaled THB 2,553 million, up 19.3% YoY, primarily driven by growth in the Out-of-Home (OOH) media business and the engagement marketing business.
For the OOH media business in Q3 2024, the company reported revenue of THB 1,830 million, an increase of THB 185 million or 11.3% YoY, accounting for approximately 71.7% of total sales and service revenue.
This growth was supported by increased revenue across all media categories, particularly digital media, static media, and airport media, which saw strong growth due to the recovery in advertising spending. Consequently, the overall media utilization rate for the quarter was 75.5%, mainly driven by the consumer goods, automotive, and food and beverage sectors.
However, flooding in Northern Thailand from mid-August to September, along with the postponement of campaigns in certain product segments, negatively impacted OOH media revenue, causing it to fall below expectations.
In the engagement marketing business, the company reported 3Q2024 revenue of THB 723 million, an increase of THB 227 million or 45.6% YoY, accounting for approximately 28.3% of sales and service revenue.
This revenue included THB 640 million from sports marketing, up 53.2% YoY; THB 60 million from the artist management business, down 15.9% YoY; and THB 23 million from event organizing and management services, including the SCRUBB LIGHT – HEAVYWEIGHT concert held on August 17-18, 2024.
