Sabina Fareast Company Limited (SET: SABINA) has announced its 3Q24 consolidated financial statement through the Stock Exchange of Thailand as follows;
| Quarter | 3Q24 | 3Q23 |
| Net Profit (Loss) Million Baht |
110.19 | 118.87 |
| Earning Per Share (Baht) |
0.3200 | 0.3400 |
| % Change | -7.30 | |
| 9 Months | 2024 | 2023 |
| Net Profit (Loss) Million Baht |
350.88 | 348.95 |
| Earning Per Share (Baht) | 1.0100 | 1.0000 |
| % Change | 0.55 | |
SABINA reported net profit in 3Q24 amounted to Baht 110.2 million, which decreased 7.3% from 3Q23. Meanwhile, the total revenue in 3Q24 was Baht 880.6 million, an increase of 3.3% from 3Q23. Meanwhile, sales have improved rapidly due to the implementation of the sustainability concepts in the risk management process along with prioritizing society and environment.
Overall performance was pressured by the slow recovery of the Thai economy and flooding in many areas of Thailand. The overall performance of revenue under the Sabina Brand continues to expand, supported by factors such as expansion of domestic demand, government budget disbursement, economic stimulus projects for state welfare cardholders and the disabled, as well as tourism stimulus measures in 55 secondary provinces, which help stimulate consumption and increase money circulation in the economic system.
At the end of the first quarter, the company launched an advertisement for products in the Concept “Open your chest for comfort” group. The results of the advertisement continued to promote sales growth in the third quarter, making the “Sabina Braless” product comfortable like not wearing a bra still continuously popular. This is in line with consumer behavior that is turning to be more interested in clothes that provide a comfortable touch to wear. This product group has been developed with important innovations in terms of lightness, softness, and coolness, resulting in a comfortable feeling to wear. This product group comes from SABINA’s strategy that focuses on customer-centric development, which can respond to customers’ lifestyles very well. From this strategy, the company has developed products in the adult group to respond to Thailand’s entry into the Aging Society.
The company launched the “Sabina Forever Young” product group advertisement in the late third quarter by developing products with important innovations: Anti-Aging Innovation, Young Lift, Young Firm, and Young Soft, which are designed to support the changing body shape of older women, reducing concerns about problems that older women often encounter, laying the foundation for continuous growth in the future. The company also uses the strategy of cooperation or collaboration with various characters or brands to release special collections that help stimulate consumer demand to spend more at each time.
