KFC Thailand, the fried chicken brand that has won Thai hearts for over 40 years, created a new phenomenon by securing the top advertising award “Advertiser of the Year” and 29 other awards at the national creative “AdPeople Awards & Symposium 2024” hosted by The Advertising Association of Thailand. As an “Advertiser of the Year”, it reinforces KFC’s marketing communication brilliance that is not just delicious, but also fun, unique, and impressively connects with consumers.
“This award represents more than just recognition – it’s a testament to our deep connection with the hearts of Thai people. We’re not just crafting our signature Original Fried Chicken; we’re creating moments of joy and experiences that brings smiles to everyone. This is the foundation of our success over the past 40 years,” said Suhayl Limbada, Market Lead & Chief Marketing Officer of KFC Thailand.
With relentless marketing communication and unlimited creative thinking, KFC Thailand has produced campaigns that have been the talk of the town throughout the year, proving that a global brand can truly reach and understand Thai hearts.
KFC Thailand received the “Advertiser of the Year” award, recognized as the brand with outstanding and influential advertising and marketing communication in Thailand. They also won 29 additional awards, including 10 Gold, 10 Silver, and 9 Bronze awards, at the AdPeople Awards & Symposium 2024.
- Winning 11 awards from the “KFC Bone Tie” campaign in collaboration with Advertising Agency of the Year “VML Thailand”
- Gold awards: 2 Gold awards from Direct category and 1 Gold award from Ad People from Real People category
- Silver awards in categories: Communication Design Craft, Out of Home, Media, Design and Good
- Bronze awards in categories: Experience & Activation, Creative Strategy and 30 Young Judge
- Winning 9 awards from the “KFC Bucket Ware” campaign in collaboration with Advertising Agency of the Year “VML Thailand”
- Gold awards in categories: Out of Home, Experience & Activation and 30 Young Judge
- Silver awards in categories: Ad That Works, Design and Creative Strategy
- Bronze awards in categories: Communication Design Craft, Best Safety & Creativity Content and Digital & Social
- Winning 5 awards from the “KFC Bucket Billboard” campaign in collaboration with Advertising Agency of the Year “VML Thailand”
- Gold awards: 2 Gold awards from Direct category, 1 Gold award from Out of Home category and 1 Gold award from Media category
- Silver award in category: Experience & Activation
- Winning 4 awards from the “KFC Crispy Chicken Rice Bowls” campaign in collaboration with “Wolf BKK”
- Silver award in category: Film
- Bronze awards in categories: Film Craft, Ad That Works and Entertainment
“We are incredibly grateful to be recognised as the Top Advertiser in Thailand at the AdPeople Awards & Symposium 2024. This achievement belongs to everyone who’s been part of our journey – the talented KFC Thailand and our agency partners Wolf BKK, Initiative Thailand and especially VML Thailand – who collaborated to bring our brand vision to life. A heartfelt thank you to the jury and organisers, and of course, our loyal fans, whose support drives us to continually innovate and deliver joy. For us, our great Taste goes beyond the product; it’s reflected in every single customer interaction and piece of communication we bring into the world,” Limbada added.
