Betagro Public Company Limited (SET: BTG) is taking a significant step towards becoming a dominant regional player with the acquisition of Eggriculture, a leading integrated egg producer in Singapore, in a deal valued at THB 1.9 billion. This strategic move is set to amplify Betagro’s presence in the Singaporean market, leveraging its expertise to enhance operations and strengthen its brand across retail and HORECA channels. The acquisition will not only boost efficiency and productivity throughout the value chain but also position Betagro for long-term sustainable growth, with a target to increase its revenue in Singapore by 400% by 2025, compared to 2024.
Mr. Vasit Taepaisitphongse, Chief Executive Officer and President of Betagro Public Company Limited (BTG), revealed that Betago is focused on long-term growth by becoming a food industry leader in ASEAN. Singapore is a strategic and high-potential market due to consumer preference on high quality, food safety, and sustainability. Additionally, the Singaporean government’s food resilience ’30 by 30′ goal, which aims to produce 30% of their food locally by 2030, supports the growth of Singapore-based food producers.
Betagro sees a significant opportunity in acquiring Eggriculture Foods Limited, Singapore’s leading integrated egg producer, with an investment of THB 1.9 billion (approximately 75 million SGD). Betagro will hold 75% ownership, while Radiant Grand International Limited (RGI) will hold 25%. Eggriculture held a 20% market share at the end of the 2024 fiscal year and demonstrated strong performance over the past three years (2021-2023), with a revenue compound annual growth rate of 27.1%. The acquisition is expected to have an immediate positive impact on Betagro’s overall financial performance and enhance the group’s profitability.
Mr. Chayadhorn Taepaisitphongse, Chief Strategy and Innovation Officer of Betagro Public Company Limited (BTG), stated that Betagro will leverage the strengths of both companies to capture synergies in multiple dimensions. Betagro, with over 57 years of experience as a global leader in the integrated food and agricultural industry, will enhance Eggriculture’s operations in farm management, animal breeding, feed formulation, and the use of advanced technology to boost productivity. The focus will also be on new product innovation and expansion to meet changing consumer preferences, ensuring high-quality and safe food for all.
Eggriculture, with its strong distribution network across modern trade and HORECA channels—covering hotels, restaurants, and catering—will strengthen Betagro’s brand recognition and broaden its customer base.
“Betagro believes that the captured synergies with Eggriculture will enhance food security within the ASEAN region and meaningfully grow Betagro’s footprint in Singapore. The company projects a 400% growth in revenue in Singapore by 2025, compared to 2024, and aims to become a leading regional player in the food industry for sustainable growth,” said Mr. Chayadhorn.
Mr. Ma Chin Chew, Chief Executive Officer of Eggriculture, expressed, “We are delighted to join Betagro Group. This provides a significant opportunity for Eggriculture to enhance its egg production capability, gaining a competitive edge to meet the demands of Singaporean consumers who seek for high-quality, safe, and sustainable food options. With Betagro’s in-depth knowledge and extensive experience in the food industry, we can strengthen our supply chain efficiency and further support Singapore’s food security goal.”
