Gulf Energy Development Plc (SET: GULF) won the ‘Thailand’s Top Corporate Brands’ award for achieving the highest corporate brand value, amounting to THB 387,787 million, in the energy and utilities sector. This recognition was part of the 15th ASEAN and Thailand’s Top Corporate Brands 2024. The continued success affirms GULF’s strong corporate image, propelled by robust performance and adherence to good governance principles.
Ms. Yupapin Wangviwat, Deputy Chief Executive Officer and Chief Financial Officer of GULF, said, “This award recognizes GULF’s dedication to continuous innovation and business development. It reflects our strong financial position and stable cash flow, resulting from our commitment to good corporate governance and responsible business operations, both environmentally and socially, to build brand value and deliver sustainable returns for our shareholders.”
ASEAN & Thailand’s Top Corporate Brands 2024 is a joint award program organized by Chulalongkorn Business School’s Master in Branding and Marketing (MBM) Program, the Stock Exchange of Thailand (SET), and Manager Online. The purpose is to award the organization with the highest corporate brand value in Thailand and ASEAN.
The brand valuation methodology employed by the judges was the Corporate Brand Success Valuation, known as CBS Valuation. This method relies on data from the financial statements of SET-listed companies from the past three years. The CBS Valuation formula systematically integrates marketing, financial, and accounting principles to objectively quantify a company’s brand value in financial terms. Organizations eligible for Thailand’s Top Corporate Brand must have a corporate brand value of at least THB 5 billion.
