Mr. Tan Passakornnatee, CEO of Ichitan Group Public Company Limited (SET: ICHI), revealed that the company continues to grow while targeting its 2025 revenue to reach THB9.5 billion and prepare to become an international brand.
This year, ICHI will focus on expanding its healthy beverage segment, particularly Ichitan Alkaline Water, along with its OEM business. The company also aims to enhance product distribution through offline and e-commerce channels, as well as explore new sales channels.
Currently, the company is prioritizing workforce development by enhancing employees’ digital skills, including AI and other emerging technologies, to support future growth. Additionally, ICHI aims to achieve carbon neutrality by 2050 by adopting environmentally friendly packaging, which also reinforces its commitment as a responsible manufacturer that supports society, local communities, and the environment for sustainable growth.
Furthermore, ICHI is enhancing its production efficiency with the “Ichitan Green Factory” which now has 8 production lines, each capable of producing 600-900 bottles per minute, equivalent to 1.7 billion bottles per year. The company aims to utilize its maximum production capacity to meet the growing demand for new products and the OEM business, which already has a strong market demand.
Mr. Tan stated that during the Valentine’s season, ICHI plans to launch “Black Valentine Cola Bomb,” a Korean-style soda under the “Tan San Su” product line, to the singles. Additionally, the company is also collaborating with TENCENT to introduce “Yen Yen” to CHUANG ASIA SEASON 2, an international idol survival show that has captured the hearts of teenagers across Asia. The show, which seeks to discover top idols, will be overseen by producers and mentors, such as THE 8, BamBam, Jeff Satur, TIA RAY, and Yaya Urassaya, this entire summer.
For its 2025 vision and strategy, ICHI remains focused on efficient cost management to sustain its gross profit and net profit margins while ensuring consistent dividend payments to shareholders. Regarding ICHI’s 2024 performance, the company continues to see positive growth. In the first nine months, ICHI generated THB 6.649 billion in revenue and THB 1.099 billion in net profit. The board meeting to approve the 2024 financial statement will be held on February 24, 2025.
