Plan B Media Public Company Limited (SET: PLANB) has announced its 2024 consolidated financial statement through the Stock Exchange of Thailand as follows:
| Year | 2024 | 2023 |
| Net Profit (Loss)
Million Baht |
1,050.38 | 911.25 |
| Earning Per Share
(Baht) |
0.2449 | 0.2128 |
| % Change | 15.27 | |
In 2024, PLANB reported net profit attributable to shareholders at THB 1,050 million, an increase of THB 139 million, or 15.3% YoY, supported by revenue growth across all business segments and effective cost management, contributing to an improved gross profit margin.
The company reported record-high revenue of THB 9,138 million, growing 9.2% YoY, marking the highest level since the Company’s inception. The figures were divided into details as follows:
- OOH media business generated THB 7,269 million, an increase of 9.8% YoY, with an advertising utilization rate of 75.6%, driven by growth across all media categories.
- Engagement marketing business recorded THB 1,869 million, up 7.2% YoY, supported by revenue recognition from marketing rights management for the Paris Olympics 2024 and the rising popularity of combat sports.
EBITDA demonstrated strong growth, reaching THB 4,166 million, increasing 8.3% YoY, driven by continued operational expansion and effective cost control.
EBITDA (excluding the impact from TFRS16 accounting standards) was THB 2,561 million, increasing 3.2% YoY, reflecting strong profitability, effective cost management, and sustainable cash flow generation.
The company maintained a solid financial position, with a free cash flow of THB 2,434 million and a D/E ratio of 0.67, reflecting strong cash generation capability and financial stability.
Additionally, the Board of Directors came to a resolution that the company would omit its dividend payout for the operations of last year.
