Rojukiss International Public Company Limited (SET: KISS) reported net profit at THB 159.7 million for 2024, up 21% YOY in line with revenue growth after strong performance in skincare segment and robust domestic sales. Set a revenue target of 4,000 million THB. The company strive for international business to contribute 20% of total sales by 2030, with dividends set at THB 0.12 per share, XD date on 30 April 2025.
Mr. Corrado Giaquinto, Chief Executive Officer of Rojukiss International PCL (KISS), stated that in 2024, the company achieved net profit attributable to the company’s shareholders is THB 159.7 million, marking a 21.6% increase from 2023. This growth was driven by strong sales of both existing and new products readily accepted by consumers, effective marketing strategies, brand value enhancement stimulating sales, cost optimization, and effective operational expense management. Additionally, KISS acquired 100% of HiBioSci Co., Ltd. (HIB), making it a subsidiary and thereby reducing non-controlling interests compared to the previous year.
Total revenue for 2024 amounted to THB 1,169.5 million, increased by THB 205 million or 21.2% from 2023, driven by the skincare segment particularly the flagship brand Rojukiss which maintain its strong performance. Rojukiss sales in 2024 grew 42% compared to the previous year with popular key products including Rojukiss Face Eye Neck Cream, Rojukiss Gluta Vit C, and Rojukiss Phyto-retinol Serum while new product launches such as Rojukiss Reju-PDRN Gel Cream, Rojukiss Phyto-retinol Firm Smooth Cream, and Rojukiss Sleeping Mask Rojukiss Bio Hydrogel Melting Masks also contributed to revenue growth.
Domestic sales also surged by 42% from 2023, with growth observed across all channels especially e-commerce segment which grew as much as by 196% from the previous year. The segment benefitted from digital marketing strategies that emphasize KOL (Key Opinion Leader) product reviews, live-streaming, and affiliate network partnerships. Offline sales also increased by 32.5%, with strong performance by both Modern trade and General trade channels.
In 2025, KISS is prioritizing domestic market expansion with Rojukiss and Sis2Sis brands serving as the main growth drivers with Rojukiss continued leadership in facial skincare segment. Set a revenue target of 4,000 million THB. The company also expect overseas business growth up to 20% of total revenue from by 2030. In 2025, KISS plans to expand qualitative distribution networks and brand positioning through direct partnerships with leading modern trade and e-commerce platforms in Vietnam, Cambodia, and Laos, before further expanding into other key Southeast Asian markets.
The Board of Directors has approved a cash dividend of THB 0.12 per share, with the XD date set for 30 April 2025, and the dividend payment scheduled for 23 May 2025.
