HRH Kesang Chodren Wangchuck, President of GNH Centre Bhutan, Dr. Harald Link, Chairman of B.Grimm, and Ms. Caroline Link, President of B.Grimm Joint Venture Holding Co., Ltd., have signed an extension of their original Memorandum of Understanding (MOU) to strengthen their partnership in promoting and integrating the principles of Gross National Happiness (GNH) into organizational culture. This collaboration aims to enhance well-being and support meaningful engagement.
Dr. Harald Link, Chairman of B.Grimm, shared that B.Grimm has been serving and growing alongside Thailand for over 147 years. The company’s mission is to operate with compassion and to adopt the principles of Gross National Happiness into its corporate culture. These principles align with B.Grimm’s core values of compassion and its commitment to “Sufficiency Economy” as promoted by His Majesty King Rama IX. By integrating these values, B.Grimm aims to enhance its business practices and create a positive impact within the organization and beyond.
The partnership, which will last for 2 years, includes several initiatives designed to promote GNH values and foster growth in both professional and personal life. The collaborative goals are to create a positive organizational impact that extends to society at large. These efforts will focus on leadership through compassion and ethical business practices.
For over 147 years, B.Grimm has been committed to Doing Business with Compassion. This partnership underscores B.Grimm’s dedication to a future of compassionate leadership and sustainable business practices, creating an environment where employees thrive and communities benefit.
