Shares in Thai companies involved in the alcohol beverage, bottling, and advertising sectors might see a sharp uptick following a draft bill aimed at loosening restrictions on alcohol advertising.
On 19 March 2025, the Thai House of Representatives voted on a draft bill concerning alcohol control. The vote resulted in 365 members approving the bill, with no opposition or abstentions, and three members not voting.
A key aspect of this bill involves amending Article 32, which previously prohibited all forms of alcohol advertising. This amendment will now permit the advertisement of alcoholic beverages to some extent. Specifically, small-scale producers and community-based distilleries will gain the ability to promote their products within guidelines established by a committee. This will allow them to display product images, logos, ingredients, production methods, origin, or characteristics within the limit outlined by the law.
Carabao Group Public Company Limited (SET: CBG), a prominent player in the energy drink market with its reputable Carabao brand, has successfully ventured into the alcoholic beverage scene through its Carabao beer and Tawandang brews in recent years.
The Berli Jucker Public Company Limited (SET: BJC) is another likely beneficiary. Operating under the Sirivadhanabhakdi Family umbrella, which also controls Thai Beverage Public Company Limited—the parent company of the famous Chang beer—BJC stands to gain not just from increased demand for alcohol but also through its bottle production operations and increased potential sales at its BigC retail outlets.
Moreover, Plan B Media Public Company Limited (SET: PLANB) might see an increase in business due to its diverse range of out-of-home advertising solutions. Eased advertising restrictions could translate into new opportunities for expanded campaign offerings and higher revenues
