On Thursday at 10:34 AM (Bangkok time), the share price of Major Cineplex Group Public Company Limited (SET: MAJOR) rose by 1.53% or THB 0.15 to THB 9.95, with a trading value of approximately THB 814,770.
Krungsri Securities (KSS) maintained a ‘Buy’ recommendation for MAJOR, setting a target price of 15.60 baht per share. The analyst holds a positive outlook for the cinema business in 2025, anticipating it to be a strong year due to an influx of blockbuster Hollywood films and the return of several successful Thai sequel films. Additionally, there is also a trend of audiences being more selective, choosing to watch only the most appealing movies.
The analyst evaluated MAJOR’s performance for 2025 under a conservative assumption, predicting that the average ticket price will remain stable compared to the same period last year while audience numbers are expected to grow by 9%. As a result, the normalized profit is projected at 602 million baht, reflecting a 15% increase compared to the previous year. MAJOR is anticipated to pay a dividend of 0.44 baht per share, yielding a dividend yield of 4.40%.
In the second quarter of 2025, blockbuster Hollywood films scheduled for release include Thunderbolts (from Marvel Studios), Mission Impossible, Ballerina (a spin-off from the John Wick universe), and F1 (by the makers of Top Gun). This compares to the first quarter of 2025, which saw only Captain America and Snow White in theaters.
Additionally, notable Thai films set for release this year include The Stone, HALABALA, Tomb Watcher (by the creators of Master of the House), and Fast Racing Jazz.
Furthermore, anticipated Thai sequels expected to premiere in the fourth quarter of 2025 include Tee Yod 3 (previous installment grossed 286 million baht at the box office), Seur (by the creators of Khun Pan), My Boo 2 (previous installment grossed 64 million baht), Mue Puen (by the creators of 4Kings, which previously earned 89 million baht), E Riam Sing 2 (previous installment earnings at 75 million baht), and Sup Pa Ror 2 (previous earnings of 243 million baht).
