AIS 5G has joined forces with Rajadamnern Stadium to launch a new campaign aimed at boosting Thai tourism by inviting international travelers to experience the captivating world of Muay Thai in a new and immersive dimension. Through the AIS LUCKY TOURIST SIM, travelers can stay seamlessly connected and share every memorable moment in real time on Thailand’s most extensive 5G network. As part of this campaign, tourists using the AIS LUCKY TOURIST SIM CARD will enjoy an exclusive 10% discount on tickets to the RAJADAMNERN WORLD SERIES (RWS) Muay Thai matches held every Saturday. Tickets can be purchased either online—by entering the discount code on RAJADAMNERN.COM—or directly at the Rajadamnern Stadium Ticket Office by dialing *545# to claim the on-site discount. The promotion runs from April 12 to October 11, 2025.
Mrs. Benjaporn Kamphet, Head of Special Segment and Prepaid Section of AIS, stated, “AIS is committed to developing digital networks and services that cater to both Thai customers and global travelers, playing an active role in revitalizing Thailand’s economy and tourism industry through strategic partnerships. We place great importance on supporting tourism, culture, and Thailand’s soft power initiatives to position the country as a top global destination. That’s why we have partnered with Rajadamnern Stadium to launch the campaign ‘AIS x RAJADAMNERN STADIUM – GET CLOSER TO WORLD-CLASS FIGHTERS.’ This collaboration aims to elevate Muay Thai’s global visibility, allowing international tourists to experience the richness of Thai culture and world-renowned Muay Thai through an exciting and modern experience. With AIS LUCKY TOURIST SIM CARD, travelers will also enjoy seamless digital lifestyle support and exclusive privileges that enhance their journey in Thailand.
This collaboration not only delivers a memorable cultural experience to travelers from around the world, but also reinforces AIS’s commitment to strengthening Thailand’s image as a hub for cultural and sports tourism. It reflects the role of digital technology in connecting the world more seamlessly and supports Thailand’s broader economic and cultural development goals.”
Mr. Thainchai Phisitwuttinan, Chief Executive Officer of Global Sport Ventures Co., Ltd, stated, “We are honored to collaborate with Advanced Info Service Public Company Limited (AIS). This partnership represents a fusion between the leader in Muay Thai sports and the leader in Thai telecommunications. It brings together the ‘power of martial arts’ and the ‘power of innovation’ to elevate access to Muay Thai—both through live stadium experiences and digital platforms. We believe this collaboration will help open new doors to younger audiences and global travelers, enabling them to discover Muay Thai from anywhere in the world. This is a significant step in advancing Muay Thai from a local sport to a sustainable global phenomenon.
We thank AIS for recognizing the value of Muay Thai and for supporting the promotion of this proud Thai heritage on the world stage.”
