At the end of the morning session on Tuesday, the share price of Pluk Phak Praw Rak Mae Public Company Limited (SET: OKJ) grew by 4.55% or THB 0.40 to THB 9.20, with a trading value of THB 49.44 million.
OKJ previously disclosed that the company is set on continuous growth, and targets a revenue increase in 2025 of 20-30% compared to last year’s figure of THB 2,421.1 million, with same-store sales growth (SSSG) expected to rise by 2-5% year-on-year.
The company’s strategy for the year includes:
- Focusing on maintaining the total sales growth rate (TSSG) and SSSG to boost overall revenue. This will be achieved through the development and introduction of new menu items to enhance variety, meet demand, and expand the customer base. Additionally, the company plans to consistently open new branches, increase production capacity to support growth, and enhance brand awareness.
In 2025, the company plans to open approximately 13-18 new branches, including 5-7 Ohkajhu outlets and 8-11 Oh! Juice outlets. The investment budget for the year is set at around THB 350-400 million to facilitate new branch expansions and enhance production efficiency to support growth.
- Emphasizing consistent profitability through cost control via technology, coupled with the creation of diverse new menu offerings to meet customer demands and enhance the customer experience, aiming to encourage repeat patronage.
- Developing and improving a variety of products and services to strengthen the company and foster sustainable customer relationships that ensure ongoing patronage.
The company will evolve from a health-focused restaurant into a leading health ecosystem encompassing food, beverages, and lifestyle products. This aims to expand the customer base and strengthen the brand in the health-conscious market.
