At the 2025 Annual General Meeting of Shareholders, Ichitan Group Public Company Limited (SET: ICHI) secured approval for the annual dividend payment for the second half of 2024 at a rate of THB 0.50 per share.
The dividend will be paid on May 21st, bringing the total dividend payout for the entire year of 2024 to THB 1.10, underscoring ICHI’s commitment to consistently delivering strong returns to its shareholders.
Looking ahead, ICHI announced an ambitious strategic plan for 2025, leveraging its robust production capacity of 1.7 billion bottles per year to gain a significant competitive edge. The company will focus on developing high-quality, innovative products across various segments to comprehensively cater to all lifestyles and consumer needs.
Mr. Tan Passakornnatee, CEO of ICHI, stated, “ICHI’s strategy in 2025 will capitalize on our total production capacity of 1.7 billion bottles to build a strong competitive advantage in the market. We are launching a diverse range of new products to compete in different market segments, with a strong emphasis on maximizing customer satisfaction, particularly with healthier beverage options that retain delicious taste and refreshment, unaffected by the sugar tax. ICHI is also continuously driving the growth of our Non-Tea product line, with “Ichitan Alkaline Water – pH plus 8.5” showing positive momentum. The international market presents significant growth opportunities, especially in Indonesia, where Thai-style beverages like Ichitan Thai Milk Tea, Ichitan Chocolate, and Ichitan Fruit Tea are highly popular.”
For the domestic market, Ichitan has introduced “Ichitan Tea Play” a new generation green tea designed to boost energy and refreshment throughout the day, featuring a perfectly balanced sweet and sour taste. Following a positive reception, the company is continuing its marketing efforts by preparing to launch the popular T-POP boy band PERSES as its presenter.
Meanwhile, “Ichitan Chrysanthemum Honey Green Tea” has enlisted the trending Girl Love duo ‘Ling-Sirilak Kwong’ and ‘Aom-Kornnaphat Sethratanapong’ as presenters, aiming to create a “sold-out” phenomenon across various regions.
“Yen Yen” brand is expanding its customer base to Gen Z with “Yen Yen Tanghulu” and plans to organize a nationwide School Tour during the school opening season. Premium tea brand “Shizuoka” has launched “Jasmine Green Tea No Sugar,” a smooth and fragrant craft green tea targeting health-conscious premium tea consumers.
In the Non-Tea segment, “Ichitan Alkaline Water – pH plus 8.5” has introduced a 1-liter size for regular daily consumers, while “Tansansu,” the Korean- soda brand, is focusing on engaging with Gen Z through fun activities at the Chiang Mai Songkran festival. The energy drink brand “Tan Power” is rapidly expanding its distribution channels.
Furthermore, ICHI is expanding its OEM customer base, anticipating a significant increase in sales from the production of coconut products under the IF brand and securing a new major client, ‘Tao Kae Noi’. This year, the company aims to reach a production capacity utilization rate of 80% for superior cost management.
ICHI is committed to becoming a leader in the beverage market, prioritizing environmentally and socially sustainable business practices alongside generating strong returns for its shareholders. The company is confident that its clear strategy, efficient management, and continuous product innovation will support its sales target of THB 9.5 billion this year.
