Mr. Ratchayud Nunthachotsophol, Chief Business Group – Single Detached Home, AP Thailand PCL. (SET: AP), said that this year the company saw an opportunity to expand its customer base into major cities outside Bangkok in anticipation of a recovery in the economy. He said growth of Thailand’s key cities has been consistently good and purchasing power of real-demand customers in major cities has been strong with upside tendency. He said it can only boost demand for residential properties in the provinces.
According to Mr. Ratchayud, AP is gearing up to go ahead with a plan to expand its scope of project development as it aggressively targets a new generation of families with the brand APITOWN all year round. It will do so through a development of houses in new designs, ones which offer customers the first choice for Cheevit Dee Dee Tee Lueak Eng Dai.
This year the company will make its first presence in five more provinces which make up a total market value of Bht 4,000 million. The first three on the list are Ubon Ratchathani, Surat Thani and Nakhon Pathom. It will make AP’s provincial portfolio grow by over 95% -quantum jump in growth.
Over the last three years, the brand “APITOWN” has enjoyed a success in selling houses in major provincial cities under a master plan for the best living in the form of mixed products, specifically single detached homes and townhomes in new designs with full-on common areas, new dimensions of facilities and safety as well as a quality team of managers in the best locations of individual provinces.
The brand targets a new generation of families in the middle to high end of the segment – those looking for a new distinguished home at the price range of Bht 1.99 – 8 million. AP has enjoyed great confidence and feedback from customers in the first seven provinces where APITOWN is on sale, namely Nakhon Si Thammarat, Rayong, Khon Kaen, Chiang Rai, Ayutthaya, Chachoengsao and Udon Thani. To date, Bht 2,700 million worth of pre-sales have been recorded for all the APITOWN projects.
“The highlight for the first quarter will be the launch of sale for APITOWN Ubon Ratchathani. This project is valued at Bht 660 million. It will have our presence downtown because Ubon Ratchathani is one of the key cities in the Northeast with continued investment by the public and private sectors as well as major transit points. Demographic statistics from the Ministry of Interior’s Department of Provincial Administration showed that Ubon Ratchathani had a population of up to 1.8 million in 2022, the second most populous in the Northeast after Nakhon Ratchasima. What we found in our field survey of the market for residential properties in Ubon Ratchathani downtown was a strong purchasing power from prospective customers looking for new homes right there and not many supplies of unsold homes in the location,” said Mr. Ratchayud.
“So, in order to meet their ever-present demand, we have tapped into our insight on requirements of customers in the area so we can deliver single detached homes which are different and superior to existing products in the market in terms of new design, the size of functional floor areas and new space functions which integrates home innovations that FUNCTIONAL IS BEAUTIFUL, which is the strength of AP’s single detached homes, together with a full-on common area for the price package sought after by customers. We are confident that the launch of sale for APITOWN Ubon Ratchathani will be definitely well accepted by customers for the first-ever unveiling of a home that understands life in five new models,” he added.
“APITOWN Ubon Ratchathani is located on Chaeng Sanit Road in Muang district. It is only 10 minutes away from Central and Ubon Square shopping centers. The project spans 37 rai with 168 units on offer. We are offering luxury single detached homes in modern style. Two-storey homes in 5 new models. Up to 12.6 metres of frontage. The plots on which the houses are built range in size from 50 to 96 square wah. Functional areas range from 154 to 225 square metres and in response to the real lifestyle of the new generation from single to extended families. The units come with a maximum space function of 4 bedrooms, 4 bathrooms, 2 living rooms, a multi-purpose area, a dining room connected to a massive closed kitchen and a car park for two. They also come complete with a surrounding botanic garden to give you maximum relaxation and privacy. And one of the highlights in the common area is a luxury clubhouse that is great for any lifestyle as it elevates the living community for a new dimension of experience. It includes a lobby, a fitness centre, a kids room, a co-working space, a salt swimming pool with Jacuzzi, a bike lane and jogging track as well as relaxing areas amid surrounding greenery,” said Mr. Ratchayud.
This March, prepare to enjoy a new ideal living experience at APITOWN Ubon Ratchathani, the most complete full-function new-design single detached home specially designed for a new generation of families. All units come complete with 4 bedrooms, 4 bathrooms, 2 parking spaces. Prices range from Bht 2.79 – 6 million. Special offers include up to Bht 100,000 in additional discount. For registration, visit https://apth.ly/ApitownUbon
