Charoen Pokphand Foods Public Company Limited (CP Foods) has made a distinguished mark, securing three eminent distinctions at the Asia Pacific Enterprise Awards (APEA) 2023. The awards bestowed upon the company include the Corporate Excellence Award and the Inspirational Brand Award. Prasit Boondoungprasert, Chief Executive Officer of CP Foods, proudly accepted the Master Entrepreneur Award for Outstanding Organization Leader.
These accolades highlight CP Foods’ pioneering efforts in food innovation and underscore their commitment to the health of global consumers. By integrating a robust sustainable production approach throughout their value chain, these recognitions further embody their ambitious vision to become the “Kitchen of the World”.
Reflecting on the awards, CEO Prasit Boondoungprasert remarked, “This is a testament to our top-tier management and our unwavering commitment to fostering growth together with our partners. Our guiding 3-benefit philosophy, emphasizing benefits for the country, its people, and the organization, remains at the forefront of our operations.” He also highlighted “Talents” development through the Leadership Project (Tao Kae Project). This was achieved by utilizing the strategy of “Leaders leading leaders,” sharing experiences between generations of leaders.
In line with the company’s unwavering commitment to “Put Our Heart Into Food,” CP Foods consistently prioritizes consumer-centric innovations. Their recent mission to send Thai chicken to space stands as a testament to their dedication to quality and safety, culminating in the establishment of the Space Food Safety Standard, which is heralded as the highest benchmark for food safety.
Elaborating on their global footprint, Mr. Prasit said, “Being recognized with these awards signifies our unwavering dedication to sustainable business practices and growth. Operating in 17 countries and exporting to over 40, we stand tall as global forerunners in the integrated agro-industrial and food landscape, resonating with our vision of being the kitchen of the world.”
The APEA, helmed by Enterprise Asia, champions enterprises across Asia, spotlighting their business excellence, unwavering commitment to ethics, and tangible contributions to social and environmental sustainability. This venture aims to steer Asia towards a more sustainable socio-economic trajectory.
