FWD Life Insurance Plc. (“FWD Insurance”), has achieved a remarkable feat by capturing three prestigious accolades that recognize its excellence and leadership on the global stage. These awards were bestowed by InsuranceAsia News, a leading insurance business magazine, which lauded FWD Insurance for its innovative leadership in the life insurance sector, its creative product and service offerings, as well as its adeptness in anticipating new industry trends and effectively addressing customer needs.
Mr. David Korunić, Chief Executive Officer of FWD Insurance remarked, “This signifies another triumphant year for FWD Insurance, marked by our utilization of technology to craft innovative products and services, and the creation of marketing campaigns that deeply resonate with our customers. We are deeply honored to have received three awards at the InsuranceAsia News Country Awards for Excellence 2023. These esteemed awards encompass the titles of Best Life Insurer, Most Innovative Product or Service – Thailand, and Most Creative Marketing Campaign.”
The InsuranceAsia News Country Awards for Excellence 2023, organized by InsuranceAsia News magazine, celebrate excellence, and recognise top insurance companies that have showcased remarkable achievements, quantifiable results, innovation, and strategies that have left a lasting impact on the industry.
For the Best Life Insurer award, FWD Insurance was acknowledged for its ingenuity and dedication in leveraging technology to drive innovation across its array of products and services. This approach is anchored in a customer-led philosophy, where customer needs serve as the bedrock of the company’s operations, coupled with a digital-by-design strategy that seamlessly integrates cutting-edge technologies throughout the organization.
The award for the Most Innovative Product or Service – Thailand was conferred upon FWD Utmost, an inventive service that places emphasis on health and lifestyle privileges that transcend the ordinary. This comprehensive service encompasses tailored health care programs designed to cater to individual needs, in addition to exclusive lifestyle services, particularly tailored for the Wealth segment of customers holding unit-linked life insurance policies.
The accolade for the Most Creative Marketing Campaign – Thailand was granted in recognition of the FWD Modular Series marketing campaign. This campaign showcased the success of the distinctive FWD Modular Series, empowering customers to design their own insurance policy in a manner that aligns with their understanding of life. This is achieved through the flexibility to extend, add to, customize, and arrange additional benefits and protections using the innovative product solutions provided by the FWD Modular Series. The marketing initiative aimed to heighten awareness, establish effective communication, and engage consumers, targeting both online and offline channels. It even cleverly employed the Tangram symbol (a geometric puzzle) to eloquently convey the concept of the FWD Modular Series products.
“These awards serve as a testament to the triumph of our customer-led approach and our adept utilization of technology to steer every facet of our operations. This is synergistically coupled with our commitment to developing innovative products and services that align with our vision of changing the way people feel about insurance,” Mr. David concluded.
