FWD Life Insurance Plc. (“FWD Insurance”) has received the Superbrands Thailand Awards 2023 for the second consecutive year at the Superbrands Thailand event, which is a testament to the enduring trust and confidence that customers place in the FWD Insurance brand. This recognition highlights the company’s innovative approach to brand building, which emphasizes positive communication and creative brand strategies that deliver experiences resonating with consumers’ lifestyles and aligning with our vision of ‘changing the way people feel about insurance.
Ms. Pavarisa Chumvigrant, Chief Branding and Communications Officer of FWD Insurance, expressed her delight and pride on behalf of FWD Insurance for receiving the Superbrands Thailand Awards 2023 consecutively. She emphasized the importance of this accolade, confirming FWD Insurance as a standout leader in the life insurance sector and earning consumers’ trust and reliability.
The Superbrands Thailand Awards 2023 is a prestigious recognition that FWD Insurance shares with the top 25 leading brands in the country. These brands excel in building strong and internationally recognized brands and meet rigorous selection criteria, including brand quality, brand affinity, and brand identity. The winners are chosen based on the votes of 15,000 consumers nationwide and a panel of judges with expertise in marketing and branding, including the independent Superbrands Council. This award is organised by Superbrands Thailand, a globally recognized organization with the highest standards for assessing branding success.
“FWD Insurance’s brand-building strategy is rooted in the company’s vision of ‘changing the way people feel about insurance.’ This strategy involves investing in research to understand consumer needs, utilizing innovation and technology to communicate the brand across all channels, and creating diverse experiences that resonate with consumers’ lifestyles. The communication format prioritizes clarity and focuses on generating positive energy. Guided by our customer-led approach, we are committed to catering to various customer requirements and fostering a better understanding of the importance of life insurance. Receiving this award reaffirms our success in establishing the FWD Insurance brand as a prominent player in the life insurance industry. It further fuels our determination to uphold our Superbrands status and continue our efforts in shaping the FWD Insurance brand to support everyone to Celebrate living every day,” Ms. Pavarisa said.
