AIS is advancing towards becoming HUB of E-Waste in its latest collaboration with Lazada, a leading e-commerce platform. Catering to environmentally-conscious online shoppers, they have initiated the ‘Give the E-Waste, Get the Code’ campaign. Emphasizing the mission to actively participate in solving the issue and introducing E-Waste into a proper recycling process without resorting to burial or achieving Zero e-waste to landfill. Customers are encouraged to responsibly dispose of E-Waste, including mobile phones, tablets, laptops, mobile accessories, computer components, and small electronic devices, by dropping them off at participating AIS Shops. This can be done through the E-Waste+ app, a blockchain E-Waste management platform that makes tracking disposal status easy. Participants receive an immediate discount of 40 Baht for online shopping on the Lazada platform, available from now until July 31, 2024.
Saichon Submakudom, Head of Public Relations and Business Relations at AIS noted “We are elevating AIS’s operations to drive the sustainability of E-waste, towards becoming a HUB of E-Waste with partners in various dimensions, numbering over 190 organizations nationwide. As the HUB of E-Waste, our collaboration with the leading e-commerce platform, Lazada, in this instance underscores the dedication of both organizations to invite and engage customers, as well as raise awareness about the issue of E-Waste. If improperly disposed of, we believe that the ‘Give the E-Waste, Get the Code’ campaign will stimulate customers to recognize the importance and bring their E-Waste to deposit with AIS. This effort will lead to the proper recycling of these items, aligning with our goal of achieving Zero e-waste to landfill.”
Melissa Yunibhand, Chief Business Office, Lazada Thailand said, “At Lazada, we are continuously developing our e-commerce business to help create a positive impact on society. One of the key areas of our ESG efforts focuses on reducing our environmental impact, and this collaboration between Lazada Thailand and AIS will help promote awareness on the importance of proper e-waste disposal, and make it easier and more convenient for consumers to do their part and get rewarded for it.”
Customers can participate in the “Give the E-Waste, Get the Code” campaign by depositing E-Waste items such as mobile phones, tablets, charging cables, adapters, headphones, mobile batteries, or even computer components at AIS Shops participating in the program. This can be done through the E-Waste+ app, a blockchain-based E-Waste management platform that enables users to track the disposal status from the recycling process. Participants receive an immediate discount code worth 40 Baht, which can be utilized for online shopping on the Lazada platform (with a minimum spend of 299 Baht). Customers can deposit and receive codes up to four times per month.
