Asset World Corp Public Company Limited (SET: AWC), Thailand’s leading integrated lifestyle real estate group, is delighted to announce an exciting new partnership with NEON, a global leader in immersive and epic experiences, and Universal Live Events & Location Based Entertainment. This collaboration reflects the shared vision of these industry leaders to set a new benchmark for lifestyle destinations positioning Bangkok as a world-class tourism and entertainment hub. Together, we will introduce Jurassic World: The Experience to Southeast Asia—a groundbreaking, family-friendly adventure set to open at Asiatique The Riverfront Destination in Q2 2025.
Spanning over 6,000 square meters, Jurassic World: The Experience immerses audiences of all ages in settings inspired by the globally popular Jurassic World film franchise, from Universal Pictures and Amblin Entertainment, blending real-world science and education with the very best in high-quality entertainment. Unlike a traditional theme park, visitors to this unique experience will find themselves surrounded by life-like animatronic dinosaurs and environments inspired by iconic scenes within Jurassic World as they navigate Isla Nublar while making their way to safety in an unforgettable exploration of the island’s wonders.
As part of this exciting destination, a new Café & Restaurant space is in development which will provide a unique dining experience inspired by Jurassic World: The Experience, seamlessly blending the immersive journey with culinary delights for visitors of all ages.
Mrs. Wallapa Traisorat, Chief Executive Officer and President of AWC said, “We truly appreciate the shared value that NEON and Universal Live Events & Location Based Entertainment bring to this partnership, setting a new benchmark in delivering happiness, innovation, and sustainable value for generations to come. This collaboration will create an unparalleled attraction at Asiatique The Riverfront Destination, in the heart of Bangkok by the Chao Phraya River, featuring a total development of over 10,000 square meters, including more than 6,000 square meters dedicated to Jurassic World: The Experience which will immerse guests in a thrilling new adventure deep into Jurassic World, as they roam amongst the largest creatures to ever walk the earth.”
“We are committed to strengthening Thailand as a global sustainable tourism destination, where tourism and sustainability go hand in hand. Through this collaboration, AWC aims to inspire people worldwide and across generations to build a better future by integrating innovative and sustainable concepts into entertainment.”
Mr. Ron Tan, Executive Chairman & Group CEO of NEON said, “NEON is thrilled to partner with Universal Destinations & Experiences and Asset World Corp to bring Jurassic World: The Experience to the vibrant city of Bangkok. With our track records of sold-out shows in cities around the world, we are confident that this immersive spectacle in Thailand will raise the bar even higher, exceeding every expectation to deliver an unparalleled experience into Jurassic World. We would like to thank our partners for their support in making this incredible vision a reality, and we eagerly look forward to welcoming massive crowds into Jurassic World: The Experience.”
Mr. Gerald Raines, SVP, Live Events and Location Based Entertainment Universal Destinations and Experiences, said “We’re excited to work with AWC and NEON on bringing Jurassic World: The Experience in Bangkok to life for guests of all ages in 2025”
Jurassic World: The Experience aligns with AWC’s mission to bring innovative and sustainable concepts to Thailand’s lifestyle and entertainment real estate sector. This project is part of a broader strategy to develop Asiatique The Riverfront Destination into an integrated hub that combines retail, history, culture, dining, and entertainment, captivating the imaginations of visitors from around the world while offering a diverse array of unique and inspiring experiences.
This collaboration supports the strategic vision of the Tourism Authority of Thailand (TAT) and the Bangkok Metropolitan Administration (BMA) to strengthen Thailand as a global sustainable tourism destination and event hub. By delivering world-class experiences, it contributes to tourism growth, fosters job creation in the hospitality sector, and boosts local businesses through increased visitor engagement from across the region.
Scheduled to open in Q2 2025, Jurassic World: The Experience will offer unforgettable, family-friendly adventures.
