FIVE STAR reaffirms its leadership in the food franchise industry in Thailand for over 40 years of excellence with three major awards at the Thailand Franchise Award 2024 (TFA 2024), organized by the Department of Business Development, Ministry of Commerce. The awards include Best Food Franchise Award, 1st Runner-Up for Franchise of the Year 2024, and 1st Runner-Up for Best Export Franchise. These accolades highlight the brand’s commitment to delivering quality, value, and sustainability to consumers and investors, all while adhering to the guiding principle of “food as medicine” in every meal.
Sunthorn Jaksukan, President of CPF Restaurant and Food Chain Co., Ltd., stated, “FIVE STAR is dedicated to continuous business improvement and development, ensuring mutual growth alongside our franchise partners. The recognition from Thailand’s Ministry of Commerce reaffirms entrepreneurs’ confidence in our brand. We are ready to deliver value through quality offerings, bringing joy to every meal at family tables. We believe true success is measured by the enjoyment of quality, value-driven, and healthy food by our consumers, while our franchises thrive with us.”
He added, “For over four decades, FIVE STAR has been enabling restaurant entrepreneurs to establish stable incomes, currently boasting more than 10,000 branches worldwide – 5,000 in Thailand and another 5,000 overseas. Our focus remains on nurturing strong, quality franchisees and delivering safe, high-quality food. As a true business partner, we create opportunities and provide comprehensive support. Our proven strategies, combined with long-standing reputation in the franchise business, equip us to meet the needs of entrepreneurs looking for sustainable business growth.”
As a beloved restaurant franchise brand among both entrepreneurs and consumers, FIVE STAR firmly upholds four core values of value:
- Value for Taste: Preparing chicken and diverse dishes with a unique recipe that delivers a perfectly tender, aromatic, and harmonious flavor.
- Value for Quality: Upholding international standards throughout the production process to deliver nutritious meals that foster good health.
- Value for Quantity: Committing to generous portions without compromising quality, even during challenging times.
- Value for Price: Offering the most “valuable” food at prices that are accessible to everyone.
FIVE STAR invites prospective investors seeking opportunities in the food industry to explore franchise ownership. The franchise model is accessible and easy to start, featuring flexible investment options tailored to meet aspiring entrepreneurs, backed by a team of dedicated professionals.
