Netflix Inc. announced on Wednesday that it planned to crack down on password sharing for accounts on Netflix’s platform, including setting up the primary location and paying a couple dollars for extra members.
The company once estimated that nearly 100 million accounts around the world use a share account. It said that with this new method, members can now decide for themselves who could access their account and transfer their profile to a new account while still watching Netflix on their device.
Netflix said that last year it explored several approaches to address the issues in Latin America, and it is ready to launch them in the coming month. It started in Canada, New Zealand, Portugal, and Spain.
The standard or premium members could add an extra member sub account for two people at C$7.99 per month in Canada, NZD$7.99 in New Zealand, 3.99 euros in Portugal, and 5.99 euros in Spain.
Netflix lost subscribers in the first half of 2022 due to fierce competition from rivals and password sharing, prompting Netflix to consider an advertising-supported plan.
