When mentioning one of the world’s most popular live concert that brings together exceptional performers, with ticket costs over $500 but still attracts a large number of ardent fan clubs – Coachella – must come to mind.
This year may be extra special for fans around the globe because YouTube revealed that it will livestream the concert from all six stages, doubling its coverage of the event as technology firms compete for rights to big-ticket entertainment.
YouTube, which is owned by Alphabet Inc., inked a four-year agreement with Coachella’s organizer, Goldenvoice, in January, expanding its exclusive coverage of the event to 2026 – its fourteenth year.
The extension of YouTube’s programming comes as other huge corporations such as Amazon and Apple spend increasingly large sums to acquire the rights to live entertainment events. In 2022, Hulu, which is owned by Walt Disney Company, also collaborate with Live Nation to broadcast rival festivals.
Short video content is not to be take for granted. YouTube is also expanding its coverage of the event to its YouTube Shorts platform, an attempt to compete with TikTok.
As for this year, Coachella weekend one runs from April 14 to 16, and weekend two from April 21 to April 23.
