- Peak Time 9:00-10:00 PM Most Popular for Both Mobile and Home Internet New Year Celebrations
- Facebook Maintains Rank as Most Popular Mobile App During New Year Celebrations
True Corporation Public Company Limited (SET: TRUE) reveals Year of the Snake 2025 data insights showing vibrant mobile and home internet usage trends. The “Amazing Thailand Countdown 2025” at ICONSIAM featuring global Thai superstar Lalisa “LISA” Manoban contributed to a surge in mobile data usage—more than 200% at ICONSIAM compared to regular festival periods. Mobility Data analysis tracked New Year travel patterns and mobile usage from both True and dtac users, which peaked during the festivities. Highlights include the top 10 popular tourist destinations for both Thai and international visitors, along with the top 5 most-used applications across mobile and home internet platforms. Additionally, TrueID app users increased by approximately 500% during the festive period.
Mr. Prathet Tankuranun, Chief Technology Officer of True Corporation Plc., said, “True Corporation enhanced its mobile network and internet service capabilities to ensure peak performance throughout the New Year celebrations and countdown festivities. Our precise planning, backed by Mobility Data analytics and mobile user behavior monitoring at countdown venues nationwide, enabled optimal enhancement of 5G, 4G, and WiFi signals. With our field operations team working round-the-clock, we maintained superior signal quality at Bangkok’s major countdown locations, popular provincial destinations, and tourist spots across Thailand. This enabled both Thai users and international tourists to seamlessly share photos, videos, live streams, and New Year greetings, reflecting our commitment to elevating Thai people’s digital experiences as they enter the new year with world-class service standards.”
TrueMove H Mobile Usage Statistics for New Year 2025 Celebrations
- Top 10 Popular Provinces for Thai Travelers – Most visited destinations during the New Year period: 1. Buriram 2. Sisaket 3. Nakhon Ratchasima 4. Surin 5. Ubon Ratchathani 6. Chaiyaphum 7. Roi Et 8. Phetchabun 9. Nakhon Sawan 10. Kalasin (Based on TrueMove H Mobility Data during December 2024 New Year celebrations).
- Rising Star Province for Thai Travelers in Year of the Snake – Uthai Thani emerged as the trending destination with approximately 60% growth in visitors, reflecting Thai tourists’ growing interest in destinations with unique charm. This secondary city appeals to modern travelers seeking slow-life experiences, nature connections, and community lifestyles. Its proximity to Bangkok allows for convenient day trips, perfect for those with limited time seeking an escape from city life.
- Top 10 Provinces for International Tourists – Most popular destinations among foreign visitors during New Year’s: 1. Chiang Rai 2. Phuket 3. Surat Thani 4. Bangkok 5. Tak 6. Krabi 7. Songkhla 8. Chiang Mai 9. Phetchaburi 10. Prachuap Khiri Khan (Based on TrueMove H Mobility Data during December 2024 New Year celebrations).
- Rising Star Province for International Travelers in Year of the Snake – Chiang Rai showed remarkable growth with approximately a 200% increase in foreign visitors and maintains its leading position from last year.
- Top 5 Most Popular Applications – Most-used apps during New Year countdown: 1. Facebook 2. YouTube 3. LINE 4. TikTok 5. WhatsApp.
- Peak Usage Hour – Highest traffic between 9:00-10:00 PM on December 31, 2024.
dtac Mobile Usage Statistics for New Year 2025 Celebrations
- Top 10 Popular Provinces for Thai Travelers – Most visited destinations during the New Year period: 1. Nakhon Ratchasima 2. Phetchabun 3. Ubon Ratchathani 4. Sisaket 5. Kanchanaburi 6. Khon Kaen 7. Chiang Mai 8. Buriram 9. Nakhon Sawan 10. Surin (Based on dtac Mobility Data during December 2024 New Year celebrations).
- Rising Star Province for Thai Travelers in Year of the Snake – Phetchabun emerged with approximately 50% growth in visitors, reflecting Thai tourists’ preference for accessible destinations near Bangkok. Phetchabun offers attractions like Khao Kho, Phu Thap Boek, and the sacred Wat Phra That Pha Son Kaew temple, providing a peaceful atmosphere perfect for relaxation.
- Top 10 Provinces for International Tourists – Most popular destinations among foreign visitors during New Year’s: 1. Tak 2. Phuket 3. Chiang Rai 4. Krabi 5. Chonburi 6. Surat Thani 7. Kanchanaburi 8. Songkhla 9. Nakhon Ratchasima 10. Phang Nga (Based on dtac Mobility Data during December 2024 New Year celebrations).
- Rising Star Province for International Travelers in Year of the Snake – Tak showed remarkable growth with an approximately 260% increase in foreign visitors.
- Top 5 Most Popular Applications – Most-used apps during New Year countdown: 1. Facebook 2. YouTube 3. WhatsApp 4. TikTok 5. LINE.
- Peak Usage Hour – Highest traffic between 9:00-10:00 PM on December 31, 2024.
True Online (Home Internet) Statistics for New Year 2025 Celebrations
- Peak Usage Hour – Highest traffic between 9:00-10:00 PM on December 31, 2024.
- Top 5 Most Popular Applications – Most-used apps during New Year countdown: 1. YouTube 2. Facebook 3. TikTok 4. Netflix 5. TrueID.
Additionally, True Corporation launched its ‘Happiness Express 2’ campaign to spread New Year’s joy through special experiences and gifts via its nationwide 5G network. The campaign features the ‘Happiness Express, Happiness at Yourself,’ advertisement inspiring self-worth and appreciation for others, along with ‘Happiness Express, True Across Thailand,’ showcasing enhanced service experiences through quality nationwide coverage. Special activities include ‘Happiness Express, Happiness at the New Year,’ and ‘Happiness Express, Happiness for Gifts,’ inviting users to capture AR-powered smiles through TrueID, the dtac app, or True iService apps. Users can participate by accessing the ‘Privileges’ menu and clicking the ‘Happiness Nationwide’ banner for a chance to win various prizes until January 15, 2025.
