Mr. Maytha Rakthum, Chief Business Group, Townhome, AP (Thailand) Public Company Limited (SET: AP), revealed that demand for housing is showing a sign of promising growth as evident in AP’s sales of residential projects, which have enjoyed continued response from homebuyers and enabled the company to record over Bht 7,800 million of presales for low-rise projects (28 Feb 22) – a solid growth of 47%. And in order to sharpen its competitive edge, the Townhome Business Group is moving full steam ahead as it aims towards the goal of leading the townhome market and offering homebuyers great life of their choice through a major campaign called ‘7 MORE’ in which it will roll out a portfolio of new-design townhomes across all segments and all brands, including Baan Klang Muang, Grande Pleno, Pleno and the newest Pleno Town. All of them come with the best the industry has the offer – a mortgage plan of Bht 777 a month for seven months at special prices ranging from Bht 1.99 million to Bht 12 million. A discount of up to Bht 200,000 is available exclusively to customers who make a booking on 26 – 27 March.
“This year AP’s Townhome Business Group is ready to go full steam ahead to make a superior difference as we aim to strengthen our grip on the townhome market. We have an important strategy to develop a new portfolio of townhomes under the concept to unlock urban life with AP townhome by offering vertical living space of homebuyer’s choice. We will answer the needs of homebuyers in every segment. The first Big Surprise in the pipeline is the introduction of our latest townhome models under the ‘7 MORE’ campaign. It will be a complete makeover in terms of architecture and interior space as we unlock your living experiences for a good life of your choice. You will see superior distinguished strengths clearly projected in all our four townhome brands,” added Mr. Maytha.
The first highlight in the portfolio is Baan Klang Muang which targets upscale families looking for peace and serenity right in the heart of the city through the latest two townhome models: LAPIS which redefines privacy in a 3-storey townhome with a frontage width of 5 metres built on a plot of 17 square wah, with a functional area of 143 square metres, 3 bedrooms, 3 bathrooms and a parking space for two. For the first time, interior space is designed for extraordinary privacy with a complete massive space function. The architecture offers relaxing feel in harmony with nature. It comes with enlarged living, dining and kitchen areas, a second-floor multi-purpose room that can be used as a relaxing area, a bedroom or an office adjacent to the terrace to enjoy natural light and a Penthouse bedroom on the third floor. The interior layout is kept separate from functional areas of townhomes nearby; and TOPAZ, a 3-storey duplex that functions like a single detached home with a frontage width of 9.8 metres built on a plot of 35.5 square wah, with a functional area of 218 square metres, 4 bedrooms, 4 bathrooms, 1 multi-purpose area and a parking space for three.
The design offers a massive functional area making every square inch inside full of adaptable spaces to please every generation. The bedroom downstairs and large bedrooms on the second and third floor come complete with a Penthouse master bedroom model. The townhome is surrounded with greenery. All these features will be unveiled in two new project 1) Baan Klang Muang Sathorn – Kallapapruek, exclusively available in 70 units at Bht 4.99 – Bht 9 million 2) Baan Klang Muang Suksawat – Rama 3, exclusively available in 46 units for at a starting price of Bht 4.79 million.
The brand Grande Pleno seeks to answer the need for a modern home that focuses on a full set of functions for a modern family living together. The understanding of consumer insight is in plain view in the latest two home models, which are SHANE, a 2-storey luxury grand duplex with a frontage width of 11.4 metres built on a minimum plot of 35.25 square wah, with a functional area of 142 square metres, 3 bedrooms, 3 bathrooms and a parking space for two; and JANETTE, a 2-storey new-concept duplex with a frontage width of 9.4 metres built on a minimum plot of 35.35 square wah, with a functional area of 145 square metres, 3 bedrooms, 3 bathrooms and a parking space for two.
Each home is designed to be unique with functions of a new-concept home. Special areas are created for practical uses. It caters to the lifestyle of modern family yearning for a life lived close to nature by connecting nature into the home. Each comes with surrounding greenery to offer every generation’s practical living experiences. Both home models will be unveiled at Grande Pleno Bangna – Onnut with 82 units made available at a starting price of Bht 4.89 million.
And to build on the success of the brand Pleno, the first best home of the new generation, three new home models will be offered to suit the new-gen lifestyle. They are DAVIN model of new-design 2-storey townhome with a frontage width of 5.7 metres built on a plot of 17.5 square wah minimum, with a functional area of 104 square metres. It comes complete with a full suite of space functions to fulfill every happy lifestyle without limits. Each offers 3 bedrooms, 2 bathrooms and a parking space for two; VIVID model of 2-storey new-design townhome with a frontage width of 5.5 metres built on a plot of 17.5 square wah minimum, with a functional area of 106 square metres. It comes complete with a full suite of space functions to fulfill every happy lifestyle without limits.
Each offers 3 bedrooms, 2 bathrooms and a parking space for two; and BEAMING model of 2-storey townhome with a frontage width of 7 metres built on a plot of 25 square wah, with a functional area of 132 square metres. It offers 3 bedrooms, 3 bathrooms and a parking space for two. The design is an industry first in the stylish reflection of the homeowner’s character with a different façade. Interior space functions are maximized with enlarged windows to receive natural light and to increase natural ventilation. The second floor is maximized with every home getting a private space. Three projects will be unveiled 1) Pleno Ratchapruek – Sathorn with 158 units at a starting price of Bht 3.19 million 2) Pleno Vibhavadi – Donmueng, 235 units priced Bht 2.99 – Bht 5.99 million and 3) Pleno Bangna – Onnut 2 with only 44 units at a starting price of Bht 3.79 million.
“And the launch of our all-new brand Pleno Town under the concept of a lifelong space of happiness to target Gen Z as we broaden our presence in the city’s environs to increase more choices for our customers at real affordable prices. The first project under the brand is Pleno Town Bangna. It comes with 351 units at a starting price of Bht 1.99 million. The model on offer is GROSSO, a new format of 2-storey townhome to target the new generation. The model has a frontage width of 5 metres built on a plot of 16.4 square wah with a functional area of 91 square metres. It comes complete with 2 bedrooms, 2 bathrooms, a multi-purpose room and a parking space. It stands out with value functions for more happiness. In particular, the multi-purpose room on the first floor is adaptable to suit any lifestyle. Pleno Town Bangna received great response during our special preview. We are confident that the superior value we offer for its functional space and its real affordability is a good start for a good life of homeowner’s choice. It sure will meet every need of our customers,” added Mr. Maytha.
“The market for low-rise homes will continue to be have a strong growth. And the competition is also tense. So, AP with its team of great-potential people never stops finding out customer insight that is changing all the time. This year our Townhome Business Group will launch new townhome models in every quarter in a price package that offer superior value to our competitors in the same area. Our projects will come complete with great facilities and 24-hour security in great locations near the main roads, close to the mass rapid transit systems and convenient community malls. They will reflect our strength as the market leader and will give us a competitive advantage. We will make sure that every AP home will not be just a place to live, but a space to empower living that will help homeowners reach the ultimate life goal of their choice,” said Mr. Maytha.
